Blog Archives

Creating a great first impression

Yesterday I took my friend to the gym.  She was terrified!  What to me was an everyday occurrence that I enjoyed, became for her a scary experience that took her right out of her comfort zone. On discussing this further

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Posted in management, members, Sports Clubs

The importance of member retention

Coming from the fitness industry, I recognise the importance of member retention. Often arguments would arise, what is more important sales or retention?  In a fee paying health club the more members the club has the better.  The cost of

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Posted in management, members, Sports Clubs