We sell, or else…….

We need to sell ourselves or else what?

Failure to sell ourselves can result in clubs closing, struggling for funds, unable to provide high quality coaching or failing to invest in infrastructure, a failure that will affect future generations. But surely failure to sell ourselves goes deeper than that.  When you think back to the Olympic Legacy, the desire to create a healthier nation and a generation of children who have access to a wide range of activities, is it not our role to take every advantage to promote our sports within our communities?

I was recently chatting to a friend whose son is not really sporty but desperate to get involved in an activity.  We discussed what he had tried and after stints of horse riding, football and karate she had failed to find something that he liked and he felt comfortable with.  I had just read an article about a young lad excelling at table tennis and suggested he tried this.  Amazingly there was a large table tennis centre about 1 mile from her house, yet she had never heard of it. There was no website and she had never seen a banner or poster promoting their activities. The good news is that he has now joined the club, been going for 3 months and loves it.  However, can we really afford to rely on luck or a chance remark to promote our clubs?

Given my background I will obviously be a massive advocate of club websites.  But if you really think about it, in this day and age where else do people first start to look for a club?  Not only do you need a club website but you need to think about:

  1. Does the website truly reflects your club, the people and the values?
  2. How welcoming is your club website?
  3. Does your club website make it easy for people to contact you and is this a personal experience?

So looking at what is good I would like to share one of my favourite home page pictures for a website

Image

Just taking the photo as an example it really makes me think this is a fun club to be part of and straight away I was drawn in and wanted to find out more.  When you think about making your own website welcoming, photography has a large part to play in bringing your site to life, as they say a picture really is worth a thousand words.

Now for my rant…please do not hide your information deep within your site, please do not make it hard for people to find a real person to email or telephone and please do keep your details up to date.  I cannot tell you how frustrating it is to find a club site and then struggle to find a contact name or email address. If you really don’t want to advertise your own personal email address set up a club specific email address via one of the numerous suppliers out there.  You can always auto forward it to your regular email address and that way you will receive and be able to respond quickly to any enquiries.  People like to deal with people.  To me this means I would like a name and an email address so I can send an email.  To others this may be a phone number so that I can call you and discuss whether your club is suitable for little Billy to join.

Rant over 🙂

My challenge to you today is to reassess your club website to see how you meet the criteria (listed again below) and take action to rectify any areas you feel may be weak

  1. Does the website truly reflects your club, the people and the values?
  2. How welcoming is your club website?
  3. Does your club website make it easy for people to contact you and is this a personal experience?

A club website is just part of our challenge to sell, we need to engage the local community, become an integral part of the community and develop strong links within our communities if we are to sell successfully.  Selling means a full club, a healthy club and a legacy for tomorrow…

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Posted in sports, Sports Clubs, Websites

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